Amy began her dream of being involved in the world of high fashion as the proprietor and designer at in the pink, a dress boutique she established at the age of 17 in her hometown of Slaton, Texas. She was a self-taught pattern maker utilizing pieces from ready-made patterns to create original designs before learning to draw patterns from scratch. Her trademark was her use of colors, textures, patterns, ribbons and unique buttons. She drew inspiration, in part, from Patrick Kelly, a Mississippi born designer living in Paris. Kelly was known for his unique style, color combinations and whimsical accents. She adopted many of his styling characteristics into her bespoke designs for clientele and specialty boutiques across Texas. Along with Suzy Peacock, Amy was one of the designers of the 1980’s romper, making a name for herself with her unique and imaginative creations.

Her design studio was the subject of many tours during which she was asked to speak to students about following their dreams and letting go of fear. “One of the biggest fears I had to overcome was cutting into fabric that was $280 per yard. One wrong cut and the fabric would be ruined. I had to have faith in myself and my skills. I had to trust that I would be able to complete this design with flair and expertise. Don’t be afraid (to cut the fabric) otherwise you will never know what you are capable of.”

Jones pursued a fashion design degree at Texas Tech University while continuing to follow the career of Patrick Kelly. It was natural, when asked to choose a designer for a research paper, that she selected him. After corresponding for a few months, he offered her an internship upon her graduation. Her dream was coming to fruition. 

Then tragedy struck. Only a few months shy of her departure, she learned of Kelly’s death in January of 1990; causing her world, her dreams and her plans to shatter.

Intent on keeping her dream alive, Amy departed for Paris to discover if fashion was her career path. She learned a friend was working for Ralph Lauren but upon her arrival, discovered he had left just 6 weeks prior with no forwarding address. Jones’ took this as a sign to not pursue a path in the fashion industry at this time.

Resilient by nature and armed with a work visa, she travelled Europe remaining open to new opportunities. While in London, she learned Harrod’s, the world-famous department store, loved to hire Americans and quickly secured a position there. This new adventure would forever change her outlook of life. She began to take note of how Europeans lived with joie de vivre. She loved meeting up with workmates and friends at the pubs and curry houses after work; laughing, sharing experiences and connecting. Their exuberance and enjoyment of life was contagious. She made a commitment to keep these memories close to her heart upon her return to the states.


“Living abroad opens your eyes to living in an entirely new way. You have a new perspective, a new appreciation for life and it encourages connecting with people in a true, authentic way. Everyone wants to connect; it’s human nature. Investing time and connecting with people is important. Time is our most precious commodity and people are our most precious asset,” Amy says.


Jones explains, “Admittedly, upon my return to the states, I experienced a bit of culture shock. The way I had been living for almost a year had made such an impact on my life that to return to life as I formerly knew it caused a bit of disorientation. Looking back over the past 27 years, I would say I have kept the perspective and appreciation I found abroad close to my heart.”


Amy spent a year Austin working for Texas Commission on the Arts then Fulbright and Jaworski before making the decision to permanently reside in Dallas, Texas. She landed a position with Oxford Industries, a clothing design and manufacturing firm where she realized she did not have the personality for this highly competitive industry. She remained with the company until she married and had her first child, Jordan in 1997.

After the birth of her second son, Blair in 1999, she obtained her residential real estate license and selected Keller Williams as her broker. For the next 8 years she consistently ranked as one of the top 10 highest producing agents in her office.

Because of her high level of success, she was asked to train agents on marketing, neighborhood trending, performance goals, organization and work/life balance. Over the next few years, she taught almost 1,000 agents how to run a successful real estate business.


Deciding to increase her knowledge and client base, she joined RE/MAX where she managed a $400 million portfolio of local and international properties and developments in exotic locations such as Costa Rica, Turks and Caicos, Thailand, Panama and Turkey, to name a few. In 2006, Jones was offered a position at the Bahia Principe Golf Residences in the Riviera Maya selling golf course properties and promoting the development to buyers worldwide. She was afforded many opportunities while in Mexico including writing guest articles on behalf of Bahia Principe for IN Riviera Maya Magazine and participating in the PGA Mayakoba Tour as a fairway judge.  

“Upon my return to the states I, again, experienced a bit of culture shock. The simple life I lived and witnessed while in Mexico was a source of joy, happiness and comfort. I was completely content with living with less causing a profound life-changing shift that has been part of my life ever since. I had to make some tough decisions about my life, my path, my family and my priorities. I knew I could not return to life as I knew it. I had to alter my course and that including ending my marriage,” Jones states.

Amy knew this decision would mean walking away from everything; her children, her home, financial support and the life where she had been existing. In time, her luxury car would be repossessed, her credit destroyed and eventually hit rock bottom.

“I went through a very dark time in my life. There were some days when I did not know which way was up. There were times when I could hardly get out of bed. I had unhealthy coping mechanisms. I had reached another fork in the road. I could allow my circumstances to negatively affect my life or I could change the story and create a positive experience for myself. That is the day my truly life changed.” Jones said.

She yearned to discover her passion and her calling; to find her north star. Soul searching illuminated what she loved most; the ability to be of service to others. She began a home-tending, staging and organizing business; occupying vacant homes while staging with her furniture and accessories to help the realtor and the homeowner sell the house quicker. During her four years as a home-tender, she had offers to home-tend all over the world but due to the young age of her sons, made the decision to remain in Dallas.

This business quickly grew into a customer driven “needs-based” business; helping people transition in difficult situations. From her personal experience and listening to her clients’ needs, she continued to expand her service offerings to accommodate special requests. Amy has had the privilege to work with C-level executives, professional musicians, professional athletes, families, small business owners, artists, schools, authors, corporations, speakers, employees of Fortune 500 companies and thought leaders, among others.  


In interviews with the Dallas Morning News and Dallas Health & Image, she stresses the importance of getting rid of physical clutter as well as mental clutter. She is frequently asked to speak to a variety of groups including women’s clubs, schools, yoga studio events, non-profits, senior centers and cancer survivor groups (Amy is a 3-time cancer survivor). Her series “Getting Rid of Possessions:  It’s Harder Than You Think” has the highest attendance in the history of the Generations program at Methodist Health Systems. 

She is thrilled to announce the release of her first book Better for Being Broken: How to Put Yourself Back Together When Your World Has Shattered (available here). During the writing of her book, Jones realized a common thread; everyone is broken, and that fact is significant. She says, “Life’s experiences have a way of shattering our world in ways that we are unable to predict, prepare for or plan for.”

Amy Jones lives in Dallas, Texas and loves to read, write, travel, laugh and dance. She is intent on continuing her personal growth journey and investing time with sons Jordan and Blair, family, friends and acquaintances.

Amy can be reached at:

Cell:  214.356.0233


Amy Jones is a midlife coach, author and international speaker. Everyone has a story to tell and a book inside of them. Once we let go of the stories that aren’t true, we feel relieved, empowered, accomplished, unburdened and validated. That’s how Jones’ felt once she told her true story of surviving cancer and overcoming emotional trauma and abuse.

She’s had the highs, the lows, the scars, the bruises, the highlights and the low lights that she can now reflect on in this ever-evolving journey of life that we are on. Amy’s passion has always been helping people and being of service. Through her personal trials and triumphs, as well as the experiences of her clients, Amy’s goal is to help people build a life just like she’s done; a life they love waking up to every morning feeling anything is possible.

Pick up one of Jones’ books: Better for Being Broken or Break Through or visit when you are ready to revive your life or write your story.